About Us
Qara is a MENA-based tech company specializing in supply chain visibility solutions. We offer a seamless, end-to-end digital ecosystem that enables manufacturers to authenticate and trace their products down to the end-consumer and connect with their whole market.
We help our partners protect their products from counterfeiting, engage with and incentivize all their supply chain members, generate demand, make data-driven decisions, and realize the full potential of their brand. For the last 5 years, we have empowered manufacturers in different verticals - from construction to veterinary pharmaceuticals to consumer packaged goods - to gain visibility, connection, and control.
Our mission is to empower our partners with innovative digital solutions that promote transparency, traceability, and trust throughout the entire supply chain. Based out of Cairo and Riyadh, we’re working to become the leading software solution for traceability and connection between manufacturers and end-consumers, and the largest B2B marketplace for authentic goods in the Middle East and Africa.
Counterfeiting Protection
Protect their products from counterfeiting.
Marketing Programs
Create push and pull marketing programs.
Direct Selling
Sell directly to end-consumers and fulfill these orders seamlessly.
Incentive Engagement
Engage with and incentivize all their supply chain members.
Decision Making
Make decisions based on real-time market, consumption, sales, and workforce data.
Our Brand Inspiration
The story of Qara oasis in Egypt
In the heart of the Egyptian western desert lies Qara, a small oasis once known as Garah. Due to its location, Qara was completely isolated for centuries. However, thanks to its’ natural resources, Qara inhabitants successfully formed a self-sufficient ecosystem built upon the production of dates and olives.
Around 800 years ago, the allure of Qara's high-quality goods attracted the attention of robbers and armed thieves, threatening the peace of its community and its marketplace.
Unfortunately, Qara inhabitants were very few and had little fighting experience to defend their marketplace, but they were creative and problem solvers. They decided to build a fortress using “Kershef” - a local material made of silt mixed with salt - on top of a nearby rocky mountain, which was a position that would give them 360 visibility over the valley, and protect them from hostiles. With only one legitimate gate, and 360-degree visibility over the valley, The fortress became an impenetrable shield against unwelcome visitors, transforming into a secure marketplace.
Qara’s creative idea was successful, and inhabitants eventually moved all their homes into the fortress to enjoy peace and prosperity. Inspired by the resilience and creativity of Qara's inhabitants and their story, our tech startup, aptly named Qara, draws its strength from the village's history. Our mission is to empower businesses with innovative digital solutions that create synergies across the whole supply chain, promote transparency, traceability, and end-consumer trust.
Ultimately, Qara aspires to be the largest marketplace for authenticated goods in the MEA region.
Our Evolution
The journey started in Cairo in 2018, when our founders Hassan and Khaled quit their long-standing jobs and moved into a small office space to start a new business. The idea was to create a digitized marketing tool that helps companies connect with their end-consumers and those who influence their decisions. The idea then evolved fast, from a pure marketing solution into an ecosystem integrating authentication, traceability, loyalty programs, a marketplace, and distribution and fulfillment solutions. Now Qara has more than +300 employees and has business operations in 3 countries.
2018
2021
Now
Mission
Qara's mission is to empower businesses with innovative digital solutions that promote transparency, traceability, and trust throughout the entire supply chain. We envision a world of unlimited connections between businesses and their consumers. Where manufacturers have visibility and control over their whole market, can engage with, incentivize, and educate their end-consumers, and are making data-driven decisions
Through our team's adaptability, continuous learning, and ethical conduct, we remain responsive to the evolving demands of our clients and their industries, knowing that our success is intertwined with theirs.
Vision
Qara aims to be the ultimate 360 digital ecosystem for supply chain and commercial excellence. Enabling manufacturers to protect, market, and sell their goods while offering end-consumers transparency and engaging loyalty programs. Ultimately, Qara envisions becoming the largest marketplace for authentic products in the MENA region.
Meet Our Team
Meet our diverse team of world class creators , Designers , Problem Solvers,..etc.
Hassan A. Abozeed
Co-Founder & Chief Operating Officer
Khaled Hassan
Co-Founder & Chief Operating Officer
Layla El-Sheikh
Incentive Product Manager
Ahmed Hanafy
Product Design Manager
Ready to Get Started?
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