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about us
Qara is a MENA-based tech company specializing in supply chain visibility solutions. We offer a seamless, end-to-end digital ecosystem that enables manufacturers to authenticate and trace their products down to the end-consumer and connect with their whole market. We help our partners protect their products from counterfeiting, engage with and incentivize all their supply chain members, generate demand, make data-driven decisions, and realize the full potential of their brand.
our solutions
Our digital ecosystem is composed of individual modules that build upon each other. Our partners may choose to implement Qara’s entire suite of offerings, or only particular solutions, according to their commercial and marketing needs.
authentication and traceability
Our authentication & traceability solution gives each product unit off the production line a unique digital identity via QR code. When the QR codes are scanned, they verify authenticity and trace the product’s location down to consumption.
direct selling and distributions
With the Incentives, all the players in our clients’ markets have credit in their digital wallets. Why not let them put these funds towards repurchasing our clients’ products?
incentives and rewards
Qara creates an engaging experience for our clients’ end-consumers and every member of their demand chain by incentivizing their product QR code scans. In this system, there are both push and pull digitized marketing programs.
insights
Digitize your market (such as mapping out all of your clients, monitoring your deliveries and collections), manage your field force with geo-tracking and other tools to direct and motivate them, and receive actionable market data.
Connect with your market like never before
unlock the full potential of your brand
Testimonials
Don’t take it from us, hear from our clients how Qara has benefited their businesses.
“Qara changed the trajectory of our business back in 2021. Connecting us with our whole market and creating demand for our electrical wires and cables directly from electricians empowered us in a highly competitive situation. Since then Qara has been an essential digital and trading partner in our continuous growth."
Aly Hesham El-Sewedy
Vice President, Energya Industries-El Sewedy Helal
“Digitizing the supply chain was important to us. Stealing, price changes without our consent and counterfeiting can no longer happen . With Qara we have control and visibility over our bags of flour all the way to the bakeries. We can also connect directly with the bakers to generate brand loyalty and receive product feedback.
Mohamed Zaki
Business Owner - Modern Wadi El Nile Mills
“Counterfeiting in our industry is rampant, but with Qara, our customers and distribution partners know if a Wadi Poultry Feed bag is authentic and safe. And for us, we can trace our products in their full journey to market - having this data of our whole market mapped out was a game-changer.”
Abir Tony Freiji
Junior Executive - Wadi Group
We are very pleased with this collaboration with Qara and look forward to future collaborations. Their team's attention to detail and technical proficiency obviously showed in the execution of the QR code pilot project. Throughout the whole process, we have seen that a lot of hard work has been put into getting the perfect results.
Dr. Sherif Ayoub
Regional Marketing Director for Kafr El Zayat Pesticides and Chemicals
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