Counterfeit goods not only pose significant health and safety hazards to unsuspecting buyers but also negatively impact the economy through lost sales for legitimate businesses and lost tax revenues.
even as overall trade volumes stagnated – and as of 2019, stood at 3.3% of global trade (The Organization for Economic Co-operation and Development (OECD))
may lose their exposure, reputation, customer loyalty, and profitability due to copied products and the associated poor customer experience.
Through unique QR codes for each product unit off the production line, stakeholders can use the manufacturer’s and Qara’s mobile applications to guarantee the authenticity of the products they buy.
In addition to authentication, stakeholders can access valuable product information including production date, product specifications, product use, installation instructions, and any other information the manufacturer may wish to add.
Qara’s authentication solution intrinsically enables manufacturers to track and trace their product throughout the B2B supply chain through incentivized scans to the Qara QR code. Manufacturers can use this feature to manage and develop the cross flow of their products across different cities and countries.
Qara’s authentication and traceability solution provides the infrastructure for digitized push and pull marketing programs for business and consumer-oriented efforts.
Over the last 2 years, we’ve partnered with manufacturers to authenticate more than 100 million product units in the Egyptian and Saudi markets.
By integrating Qara’s anti-counterfeiting system into your production lines, Qara enables your consumers to verify the authenticity of products with your brand.